#Fentyforall - Why Fenty Beauty will dominate 2019 Beauty

Back in 2017 we saw business mogul, fashion icon and artist, Rihanna, launch Fenty Beauty and it has sky-rocketed since. Rihanna aimed to create an all-inclusive beauty range and has certainly lived up to this expectation with 40 foundation shades.

Fenty Beauty managed to fill in a gap that no other makeup brand could do and introduced a buildable liquid foundation that doesn’t limit those with darker skin-tones to 2 or 3 shades, arguably outshining brands such as KKW Beauty and Tarte’s Shape Tape Foundation who struggled to maintain this same level of diversity.

Notorious for their Pro Filt’R Foundation, Fenty Beauty has since launched a range of lip paints and glosses, eyeshadow palettes, highlighters and even ‘body lava’. On January 11 2019, Fenty Beauty shocked and surprised us again and welcomed the Pro Filt’R Instant Retouch Concealer in 50 shades to the Fenty family! It doesn’t stop there … the 10 extra shades were added to the foundation collection, so that’s 100 shades worth of foundations and concealers which is more than enough for every skin tone, skin type and undertone. Rihanna, we are impressed!

I think it’s easy to say that Fenty Beauty is single-handedly reshaping the beauty industry and redefining the perception of beauty, extending these boundaries past the Eurocentric features and complexions. Fenty Beauty has shown the world that beauty transcends race, backgrounds, religion and sexuality, and here at Cipher Beauty, we appreciate this. Thank you, Rihanna.

Written by Precious Sodimu

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